The traditional cost - based pricing strategies ca n ' t be applied in the field of information goods and service , instead the value - based pricing strategies are always adopted by the monopolists to maximize their profits 傳統(tǒng)的基于成本的定價方法已經(jīng)不適用信息產(chǎn)品/服務(wù)領(lǐng)域,廠商必須基于客戶效用進行定價才能夠獲得收益。
Value-based pricing, or value optimized pricing, is a pricing strategy. It sets prices primarily, but not exclusively, on the value, perceived or estimated, to the customer rather than on the cost of the product or historical prices.